The Leebot Predictive Model
Predictive Model
ENTER AN AMOUNT
£
For £ 1,000 your adverts will likely be seen 588,235 times.
Most dealers choose to target people within a 20 mile radius.
Most dealers choose to target people within a 20 mile radius.
AWARENESS
Maximise your local audience. Stop your competitors from stealing your customers away.
1,429
WEBSITE VISITORS
Total predicted website visits from your adverts.
You’ll likely generate over 1,429 from people in the market to purchase a new or used car in your chosen location.
57
PHONE CALLS AND EMAILS
Total predicted email and phone enquiries.
On avg. our customers tell us that 4 – 10% of their website visits convert to enquiry! Here is what happens at 4%.
CONSIDERATION
On average customers consider 4 different make/models when looking for a new car. Conquest customers from your competitors.
43
WALK INs
Total potential walk ins to your dealership.
Your Google and Facebook advertising has a positive effect on your footfall. AutoTrader’s latest survey claims 58% of customers now walk-in as a first point of contact. Here’s what would happen at only 43%.
INTENT
Google and Facebook’s advanced technology allows you to capture ‘in-market’ car buyers, in real time.
Your Advertising Spend:
£ 1,000
Cars Sold (units):
We project on a 3% sale conversion rate. See below to see how your conversion to sale can effect profit.
3
Gross Profit:
Typically, the average profit per car sold is £1,000.
£ 3,000.00
Gross Profit
(Minus Advertising Spend)
£ 2,000.00
Enquiry conversion to sale
Cars sold (units)
Gross profit
Gross profit minus advertising spend
3%
3
£ 3,000
£ 2,000
5%
5
£ 5,000
£ 4,000
7%
7
£ 7,000
£ 6,000
10%
10
£ 10,000
£ 9,000
Leebot Predictive Model
Predictive Model Calculator
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