Pleased to meet you. đź‘‹
We’re the founders of Armchair Marketing (2016), The Armchair Show Podcast (2020)
& Now, we’re excited to launch Leebot!
I’m Tanesha Austen, Co-Founder
If I’m not running long distance and trying to get you all to donate to the NSPCC, then I’m probaby in the middle of the team that supports our combined Paid Advertising, Marketing & Software businesses.
Having built up a community of customers I’ve turned to friends – I struggle to see how it get’s better from here, but i’m very excited about who will come into our circle next.
 A few of my USPs:
- Worked with: AutoTrader, Exchange & Mart, independent retailers & Franchise Car Dealer groups in the UK, Europe & Africa.
- Experience in 9 countries, with over 18,500 locations targeted.
- Multiple-award winning experience in Google PPC & social media – Multi +100% account growth increases.
- Over 10 million key phrases in proprietry technology (largest outside of Google HQ).
- Regular speaker at some of Europe’s largest SEO & PPC events.
I’m Lee Manning, Co-Founder
I’m a solid customer researcher & profiler before everything else – I bloody love it! -innovating my technique for years building Leebot (faster / better me) in secret.
I use Leebot to ‘deep dive shopping habits, I present insights to teams to lead them towards debate or innovation. I also react to offer routine, sales & marketing content to provide teams with more of what they might already be doing well.
Whilst I’m still very much involved in the research and profiling, these days I also benefit from a team that helps me to consistently deliver along the way.
A few of my highlights:
- Numerous product sectors, international markets – auto & beyond.
- Auto work: eBay, Toyota, Peugeot, Top 20 Franchise Car Dealer Groups + 100 more.
- 20+ Awards for Digital Marketing – 2 finalists for best new tech innovation!
- Keynote Presentations for the automotive industry & Google in the UK & Europe.
Team highlights & Insights.
- In 2021, we were thrilled to become an official supplier to PSA Groupe (Now Stellantis) in the UK and Europe.
- In 2020, we created a successful partnership with eBay, launching The Armchair Show (350,000 views in it’s first year).
- In 2019, we collaborated with Facebook to enhance car dealer education.
- In 2017, we were appointed as consultants for Toyota & Lexus Switzerland and Motors.co.uk.
- In 2016, AutoTrader SA chose us as their primary marketing consultants.
- Also in 2016, we were honored to work with Europe’s largest car retailer, Emil Frey AG.
- Our roots trace back to 2016 when our marketing team left Perrys Motor Sales to establish Armchair Marketing after achieving record returns for five years.
ACCOLADES
Automotive Management Awards: Best new innovative product (finalist), Best Digital Initiative, Best use of Video (YouTube) 2015, Best Social Media 2015 , Best Website 2015 (Finalist), Best Social Media 2016 (Feb 2016), Best use of Video 2016 (Feb 2016), Best Website 2016 (Feb 2016).Â
Ebay Motors Awards: Digital Dealer Group of the Year 2014, Digital Dealer Group of the Year (2015).
Car Dealer Magazine Awards: Best use of Social Media (2016), Most Influential Dealer on Twitter 2014 & 2015
The Drum Magazine (UK Digital Marketing Magazine): Best Use of Video (Finalist) & Best Automotive 2015, Best Automotive Content Strategy (Commended) 2015
Motor Trader Awards: Best Dealer Website 2015, Digital Initiative of the Year 2015, Best Social Media 2015Â (Finalist), Digital Initiative of the Year 2014 (Finalist).
Growth insights:
AutoTrader SA
- +300% Growth in Consumer content website visits.
- Strategy / Process re-write & training.
- From 40 article’s per month to 120 with same team resource.
Imperial Car Supermarket
- 36% Annual revenue growth from PPC.
Ten-fold increases in Traffic & conversions.
Peugeot France:Â
- Additional 1500+ leads generated in France in only 1 mth.
- Higher performing than existing lead gen sources while only in BETA pilot.
“a fresh approach to digital marketing that sets them apart from many other global partners.Â
If you’re looking for a trusted partner that manages expectation & delivers what they say they’ll deliver, I’d personally recommend”