Easy Training: Powerful Descriptions.
Learn to write better product descriptions & stand out in a crowded,
competitive marketplace.
Sync Your Listings: Echo Buyer Intent in Every Word.
Training Covers:
- Buyer profile discovery & purchasing triggers.
- Mapping needs & desires to features & benefits.
- Mirroring Shopper Search Phrases in Your Descriptions.
- Balancing Generative AI with the value of human touch.
- Relating specifications to real-life use cases.
- Matching content to buyer aspirations & lifestyles.
Elevate your product descriptions & listings.
Join us as we go beyond ‘price and specs’ into what really drives purchase decisions – needs, practicality, motivation, emotional drivers & much more.
Understanding the Buyer
Get into the headspace of your consumers – uncover buyer profiles and explore the psychological triggers that influence their purchasing decisions and tailor your descriptions effectively.
Practicality in Listings
Learn how to match the features and benefits to actual needs and desires of your customers. Address common concerns and questions directly in your descriptions, making your listings informative, relevant and engaging.
Crafting Compelling Descriptions
Discover the benefits of strategic language mirroring and find the perfect balance between using Generative AI and the irreplaceable value of human touch that truly resonates with buyers.
Emotional Engagement.
Create a narrative around your products and services that taps into the aspirations & lifestyles of your audience – forge deeper connections and present yourself as a powerful customer advocate that’s ready to support.
Think Like a Buyer, Sell Like a Boss.
Set a new standard for your website, improve your customer experience & boost your team’s skills with easy training that works!
WHAT DOES HELPFUL WEBSITE CONTENT LOOK LIKE ?
According to Google’s Helpful Content Update 2022: Here are the most important evaluation focus points from Google’s major algorithm update:
–
First Impressions:
👉 Does the headline and/or page title provide a descriptive, helpful summary of the content?
👉 Is the content showing any signs of extensive automation?
(e.g. Standardised titles & descriptions)
👉 Does the content provide a substantial, complete or comprehensive description of the topic?
(is it based on the visitors initial needs, wants, pain points & geographical locations?)
Unique Content
👉 Was the content produced well, or does it appear hastily produced?
👉 Does the content provide original & unique information, such as research, explainers, comparisons, alternatives, or custom-made analysis – or is it using other sources of content as a basis for its own?
👉 Is it possible that the content is mass-produced by or outsourced to creators or spread across a large network of sites, so that individual pages / business cases or sites don’t get as much attention or care?
👉 Does the content seem to be serving the genuine interests of visitors?
(Answering questions, and solving problems).
Conclusion
👉 After reading, will someone want to bookmark, share or leave feeling they’ve learned enough about a topic to help achieve their goal?
👉 Does the content provide substantial value when compared to other pages in search results?
Descriptions Training
For teams, groups, organisations or OEMs- Learn how to match shopper search phrases to product descriptions.
- Common-sense content & marketing for all levels of skill set (from highly experienced to beginners).
- No CPC’s, ROI’s, No Nerdy SEO Speak, we’re just mixing together information your customers need, so you can match it with something you do.
- It helps teams of mixed ability levels to work together to create content better & faster.
Community events
Presentations for customer profiling & shopper insights.
