Learn how to improve customer website experience & generate extra orders.
Our Support Workshops help Teams, Groups & Organisations to grow.
No secrets, only processes.
Shoppers search for hundreds of questions with thousands of similar, related questions. You win what you match & you miss out what you don’t match.
The workshops help you match more & win more.
In person community events.
Free for subscribers
Personalised for teams, groups or organisations.
Improve every part of every page on your website.
Valuable for experienced nerds already doing this work very well (speeds it up & improves the quality), and also to less skilled people and absolute beginners looking to become instant nerds.
WHAT DOES HELPFUL WEBSITE CONTENT LOOK LIKE ?
According to Google’s Helpful Content Update 2022: Here are the most important evaluation focus points from Google’s major algorithm update:
👉 Does the headline and/or page title provide a descriptive, helpful summary of the content?
👉 Is the content showing any signs of extensive automation?
(e.g. Standardised titles & descriptions)
👉 Does the content provide a substantial, complete or comprehensive description of the topic?
(is it based on the visitors initial needs, wants, pain points & geographical locations?)
👉 Was the content produced well, or does it appear hastily produced?
👉 Does the content provide original & unique information, such as research, explainers, comparisons, alternatives, or custom-made analysis – or is it using other sources of content as a basis for its own?
👉 Is it possible that the content is mass-produced by or outsourced to creators or spread across a large network of sites, so that individual pages / business cases or sites don’t get as much attention or care?
👉 Does the content seem to be serving the genuine interests of visitors?
(Answering questions, and solving problems).
👉 After reading, will someone want to bookmark, share or leave feeling they’ve learned enough about a topic to help achieve their goal?
👉 Does the content provide substantial value when compared to other pages in search results?
PersonalisedTailored service for teams, groups, organisations or OEMs
- Learn how to exponentially match shopper search phrases to product descriptions & 10X your opportunity.
- Common-sense content & marketing for all levels of skill set (from highly experieced to begginers).
- No CPC’s, ROI’s, No Nerdy SEO Speak, we’re just mixing together information your customers need, so you can match it with something you do.
- It helps teams of mixed abilitiy levels to work together to create content better & faster.
- Workshop is based on Google’s official content guidlines & shopper behaviour study.
Community eventsIn person workshops & marketing talks.
- Coming soon.